Debbie Hatumale-Uy

These are the five prompts we work through together in the session. Copy the one you need, paste it into Claude, and fill in anything in square brackets. They all follow RACE: Role, Action, Context, Execute. The who, the what, the why and the how. Context is the one everyone skips, and it is the one that makes the output sound like you instead of like everybody else. Do them in order if you can. Task 1 tells Claude about your business, so everything after it gets shorter and better. You do...

To this day, I still hate the word marketing. I know, ironic. I’m a marketer. I’ve worked in corporate marketing for global brands, now run my own businesses, and I advise other small businesses on marketing every day. Go figure. But the word itself often feels cold. Performative. Salesy. And at some point, I realised something important. The moment I treated content like marketing, it stopped working. The biggest shift I’ve made in my career wasn’t a new platform, algorithm or tactic. It was...