Why I Stopped Treating Content Like Marketing (and What Changed When I Did)
To this day, I still hate the word marketing. I know, ironic. I’m a marketer. I’ve worked in corporate marketing for global brands, now run my own businesses, and I advise other small businesses on marketing every day. Go figure. But the word itself often feels cold. Performative. Salesy. And at some point, I realised something important. The moment I treated content like marketing, it stopped working. The biggest shift I’ve made in my career wasn’t a new platform, algorithm or tactic. It was...